ArchiveJuly 27, 2015

Malcolm Gladwell is skeptical of big data

Malcolm Gladwell had some bad news for mobile marketers: Just because you have more data doesn’t mean you’re going to make better decisions. At Tune’s 2015 Postback conference on Thursday, Gladwell outlined the gap between what we may think we know about audience and the truth. In normal Gladwellian-style, the best-selling author of The Tipping Point and Outliers offered a contrarian view to the...

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Stephen

Professor and quant guy. Libertarian turned populist Republican. Trying to learn Japanese and play Spanish Baroque music on the ukulele.

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