But for years, Wansink’s inbox has been filled with chatter that, according to independent statisticians, is blatant p-hacking. “Pattern doesn’t look good,” Payne of New Mexico State wrote to Wansink and David Just, another Cornell professor, in April 2009, after what Payne called a “marathon” data-crunching session for an experiment about eating and TV-watching. “I also ran — i am not kidding —...