How analytics could land you in jail

Apparently, when people search on Google looking for a job, men see significantly higher paying job opportunities than women do. Given that it is generally illegal to discriminate based on gender, it appears that either Google, a male-dominated firm, could be adjusting the results to favor men, or the client companies could be, in order to get around equal opportunity laws. I think we could argue that the intent of equal opportunity laws is to provide equal opportunities and that by concealing higher paying jobs from women, either Google or its advertisers (and Google might then be considered an accessory to this civil crime and partially liable) could be illegally discriminating.

This showcases the danger in the spread of analytics; crimes that otherwise might be undiscoverable may not be that hard to find shortly, and simply by not looking, a firm might be found negligent.

http://www.itbusinessedge.com/blogs/unfiltered-opinion/google-sexist-scandal-how-analytics-could-land-you-in-jail.html

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